A COVID-19 Call to Arms for Gift Planners

Posted by on May 05, 2020 01:31:08 PM

As estate planning surges in the US and donors require high-touch support to navigate this unique moment, savvy nonprofits are doubling down on gift planning in 2020.

Right now, gift planners are combining their dual abilities to nurture deep personal relationships and explain more complicated giving vehicles to help steer nonprofit organizations through the current storm. We’d like to remind you of a few facts about planned gifts that challenge the “cash is king” mentality that nonprofit leaders often fall back to during economic downturns.

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