Creating the Philanthropic Experience
JAY STEENHUYSEN WEBINAR
Tuesday, April 25, 2017
1:00 to 2:00 p.m. Eastern time
REGISTER *this webinar is a CGP members-only benefit.
Why would a person ever be more motivated by loss than gain? The relatively young academic field of behavioral economics offers some exciting research that explains how individuals make financial decisions, including some that seem counterintuitive. The findings can be applied by fundraisers in every discipline. In this session, we will explore the importance of a donor's experience and the role of reference points in the decision-making process. Learn More