Blended Gifts: Making the Most of This Emerging Workhorse for Major& Planned Gift Officers
Following the 2008 economic downturn, donors began trending towards revocable estate gifts. Leading charities responded by promoting "blended gifts," which include both outright and deferred components. This presentation will show frontline fundraisers how to make blended gifts their workhorse for re-energizing traditional major gift donors, expanding their prospect pool with deferred gift donors, and bringing added value to their donor conversations. Likewise, planned giving officers will learn how to optimize their collaborative impact by becoming more adept with the technical scenarios and interpersonal nuances, as they learn to embrace the very different fundraising perspectives of their major gift colleagues.