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How to Experiment—Crafting Messages that Motivate Donors
Gift planners from successful organizations have made some game-changing discoveries through marketing experiments. Find out what worked for them, but you don’t need copy their strategies. Patrick will show you how to run your own experiments, even with limited resources and a small audience. You’ll understand how to construct a test that reveals the language, images, campaign features and other variables that are most appealing to your own constituents. Apply what you’ve learned to email messaging, web copy, social media posts and even face-to-face conversations to get the best response to your marketing efforts.
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Maximize Your Potential.

Discover new ways to reach your goals. The National Association of Charitable Gift Planners is your professional home—a place to learn, advocate and build your career through a national network of charitable planned giving peers. Join us

CGP Conference 

Gather with nearly 900 other charitable gift planners in Las Vegas October 17-19 for the CGP Conference.  Enjoy education for every professional, at every experience level, working in charitable giving. This conference offers a fantastic lineup of speakers, breakout sessions, pre-conference workshops, and six specialized education tracks. Registration will open in January.