Ready, Set, Go: Convince Your Boss to attend CGP Conference

Posted by kturner on Mar 03, 2020 01:50:06 PM

You are convinced that you want to attend CGP Conference, and we really want you to; now it is time to convince your boss! You have to make a bold case for the return on investment – every dollar has to be justified. But don’t worry, we’ve got you covered.

Here is a bit of tactical advice on getting your manager to allow you to attend CGP Conference: It’s not about you. It’s about how your organization, team and gift planning program will benefit from the information and insights you’ll gain.  


  • Review the full program and map out your customized agenda. Think about which sessions best address the needs of your organization. Explore the exhibitor list for companies that provide solutions to your organization’s most pressing issues. 
  • Outline your top reasons for attending. Check out the why attend page for reasons to attend CGP Conference.
  • Download this sample persuasive letter to send to your boss.


  • Pick the right time to talk about it and be enthusiastic.
  • Lay the groundwork with the letter, then schedule a brief meeting to state your case in person.
  • Present specific follow-up objectives and strategies you plan to implement after the conference. Have a plan to share what you have learned. Focus on the return on investment for your CGP Conference experience.


  • Leverage your communication skills to combat any of your boss’s objections.
    • “It’s too expensive.” “This isn’t just a three-day event; it benefits will carry over through the rest of the year. For example, I can also use the online conference community as a resource all year long to connect with industry experts and colleagues.”
    • “We can’t afford to have you out of the office.” “I won’t be totally away from the office; I’ll be able to stay connected at the same time I’m gathering information and best practice that will take my work to the next level.”
  • Offer to schedule a download session with your boss and the team upon your return to share key findings and share speaker papers. Then follow through.


Topics: CGP Conference