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Unequivocally Human: Experimentations in Benefactor-Centric Marketing Response

Presented by: Brett Conrad

Congratulations! Your organization's recent marketing efforts have generated multiple leads, ranging from warm prospects to first-time inquirers. It's up to you to engage these people and move the conversation forward. How do you proceed? Over the two and a half years, Mayo Clinic's Office of Gift Planning has been experimenting with benefactor-centric marketing response behaviors to create deeper relationships with prospective donors. In this session, you'll learn to leverage self-awareness, common sense and "The Golden Rule" to analyze planned giving marketing response and maximize the quality and quantity of prospective lead generation. 

Meet Brett Conrad:
Brett Conrad is a fundraiser who specializes in planned giving marketing response triage and resource development for Mayo Clinic's Department of Development - Office of Gift Planning. Currently, he is earning his Master of Business Administration degree from the University of Minnesota - Duluth. He resides in Rochester, Minnesota, with his wife and son. 

Pricing for individuals: $35 for members (log in to see member pricing); $79 for non-members Not yet a member? Join today and access member discounts.

Pricing for groups: $149 for councils; $209 for organizations The group host will receive one Zoom access link. [Group webinar FAQs]

$79.00
Event Type: 
Webinar
Purchase Type: 
Individual
Date of Event: 
Tuesday, April 15, 2025 - 13:00