What's New in Planned Giving Motivation and Demographics Research

Dr. Russell James
 
Dr. Russell James reviews new research findings related to planned gift fundraising from his own lab and others. This presentation shares practical information about the best words and phrases to use, most effective message types to influence charitable decisions, and trends in demographic factors associated with planned giving.
 
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit 
 
Conference Year: 
NCPP 2016
Price: 
$30.00
Purchase Type: 
Individual
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