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About The National Association of Charitable Gift Planners

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The CGP Shop allows you to browse through hundreds of educational resources designed specifically for busy charitable gift planners. CGP members enjoy member-only pricing and discounts on all resources. 

What's New in Planned Giving Motivation and Demographics Research

Dr. Russell James
 
Dr. Russell James reviews new research findings related to planned gift fundraising from his own lab and others. This presentation shares practical information about the best words and phrases to use, most effective message types to influence charitable decisions, and trends in demographic factors associated with planned giving.
 
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit 
 
Conference Year: 
NCPP 2016
Price: 
$30.00
Purchase Type: 
Individual
Upcoming Events
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How We Do It: Structuring Collaboration Among Fundraising Program
Aug 25, 2020
The best possible outcomes for donors and organizations happen when fundraising colleagues collaborate instead of com...
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Storytelling for Gift Planning Success Your Roadmap for Collecting Great Stories
Stories have been with us since the beginning of time. We believe that we’re all “wired” for stories; when we hear a...
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Download Center

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The (Baltimore) Raven Says Nevermore: Creative Advanced Gift Annuity Planning
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Ethical Fundraising with Seniors
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Grandparents are on Facebook: Social Media's Impact on Planned Giving
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How to Have the MOST Productive Conversations: From Here to Eternity
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A Package That Ticks Might Contain a Large Complex Gift
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What are Donors Telling Us?
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Gifts from Cousin Eddie—Acceptance, Ownership and Management of Bizarre Gifts
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Preparing for and Optimizing Donor Visits