How to Experiment—Crafting Messages that Motivate Donors

Presenter: Patrick Schmitt
Date: September 24, 2019
Time: 1:00 to 2 p.m. EDT
Gift planners from successful organizations have made some game-changing discoveries through marketing experiments. Find out what worked for them, but you don’t need to copy their strategies. Patrick will show you how to run your own experiments, even with limited resources and a small audience. You’ll understand how to construct a test that reveals the language, images, campaign features and other variables that are most appealing to your own constituents. Apply what you’ve learned to email messaging, web copy, social media posts and even face-to-face conversations to get the best response to your marketing efforts.    
What you’ll learn
-    How to avoid common marketing mistakes by analyzing data from your own experiments
-    How to test marketing language to see what motivates your constituents to give
-    How to construct effective messaging campaigns on Facebook and other social media platforms
Patrick Schmitt is a leading innovator in the field of fundraising and social impact. From 2009-2010, Patrick ran email fundraising for President Obama, where he and his team invented many of the existing best practices in digital fundraising. He served as Head of Innovation at, helping to grow that organization to 200 million members in just four years.  Patrick is the co-founder of FreeWill, a social venture which helps organizations raise more than $1 million per day in new planned gifts and qualified charitable distributions. Patrick received his Bachelors of Science from Georgetown University and an MBA from Stanford University.
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CGP National members: $25.00
Non-members: $50.00
Group pricing: $99.00 
Group webinars are intended for CGP affiliated councils or groups of up to 5 individuals.
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