Title: How We Do It: Collecting and Analyzing Donor Feedback

Presenters: Laura Sidla and Steve Maughan

Date: November 24, 2020

Time: 1:00 - 2:00 p.m. EST

How can you build a donor-focused culture, or accompany donors on their philanthropic journeys, if you never hear about their experience with your people and organization? Feedback strategies allow you to learn what is most important to your supporters and how they want to hear from you. Donor surveys aren’t the only way to collect feedback. In this webinar, you’ll hear how organizations are opening channels of communication to improve the donor experience.

Our panelists will discuss

  • Pros and cons of various vehicles for collecting feedback, including surveys,  focus groups and social media analysis.
  • How to get actionable information—questions to ask and questions not to ask.
  • How panelists have used donor feedback to increase donor engagement.

Laura Sidla

Director of gift planning, Partners In health 

Laura Sidla is Director of Gift Planning at Partners In Health (PIH), a social justice organization working to repair the world by strengthening health systems. The organization’s lifesaving work is featured in a new Netflix documentary called “Bending the Arc.” Laura believes gift planning is a critical lynchpin in redistributing intergenerational wealth and directing money toward communities that disproportionately suffer from structural violence and injustice. Laura received the Youth in Philanthropy award from the AFP-RI chapter in 2006. At PIH, Laura established gift acceptance policies, database infrastructure, a gift annuity program and marketing communication efforts. Under her leadership, the legacy society grew from a theoretical concept to adding 100+ members and self-identified prospects a year (including 7- and 8- figure gifts). Her national portfolio takes her around the country and beyond as she represents PIH’s work in places as varied as Navajo Nation, Haiti, Rwanda, Malawi, Liberia, and Sierra Leone. Laura is a Fellow in Charitable Estate Planning and Chartered Advisor in Philanthropy.

Steve Maughan

senior director of planned gifts and estates, Humane society of the united states  

Steve Maughan is currently the Senior Director of Planned Gifts and Estates for the Humane Society of the United States where he provides the strategic vision for HSUS's planned giving program as well as its affiliates Fund for Animals, Wildlife Land Trust, Doris Day Animal League, Humane Society Intl, Humane Society Intl UK, Humane Society Intl Canada. Prior nonprofit work includes leading the national planned giving program for Oxfam America and serving as the Northern New England Planned Gifts Director for the American Cancer Society.  Steve also has more than 20 years' experience in the financial services business where he was employed in various investment sales positions with Morgan Stanley, Charles Schwab and a privately held options strategy firm in San Francisco.

Group webinars are intended for CGP affiliated councils or groups of up to 30 individuals.




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Tuesday, November 24, 2020 - 01:45