Jon Heintzelman

 

This session will look at some giving patterns of both major and planned gift donors at several institutions to see if past giving might serve as at least one indicator of how someone might give in the future in terms of amount and gift type. What types of prospects make what types of gifts and how do their past gifts help us plan for effective marketing and solicitation of both major and planned gifts in the future? What might be the implications for resource allocation and development and campaign

 

CFRE: Approved for 1 point

CAP: Approved for 1 PACE credit