Jumpstart Your Results: Conducting a Legacy Giving Mini Campaign

Brian Sagrestano
 
Behavioral research by Russell James, Ph.D. has illustrated the donors are far more likely to remove charities from their final estate documents than they were in the past, suggesting that charities should try to lock in those commitments today. In this session, Brian will share how changing demographics and trends can be utilized to shape a legacy giving mini-campaign to jumpstart your organization's current and future gifts. Results from several organizations that embarked on legacy giving mini-campaigns demonstrate the power of these mini-campaigns and strategic matching gifts. One small organization closed the five largest OUTRIGHT gifts in its history while increasing its irrevocable gifts by millions using a mini-campaign. This interactive session will foster discussion on how to generate a winning campaign strategy for your organization and how to build the required infrastructure. Most importantly, Brian will share how to set the goal and convince your leadership that such a campaign is worthwhile.
 
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit 
 
Conference Year: 
NCPP 2016
Price: 
$30.00
Purchase Type: 
Individual
Upcoming Events
How We Do It: Structuring Collaboration Among Fundraising Program
Aug 25, 2020
The best possible outcomes for donors and organizations happen when fundraising colleagues collaborate instead of com...
More
Related Resources
8 Cool Ways Your Donors Can Give With CRTs
This session from NCPP 2016 used a case study method to list 8 donor fact patterns and then described how using a CRT...
View
Storytelling for Gift Planning Success Your Roadmap for Collecting Great Stories
Stories have been with us since the beginning of time. We believe that we’re all “wired” for stories; when we hear a...
View