Title: Donor Relations the Disney Way

Presenters: Wayne Olson

Date: July 26, 2022

Time: 1:00 to 2:00 p.m. EST

The Disney organization is known for its superb customer service and marketing. What if we could apply Disney-like techniques to planned giving? This session, based on Wayne Olson's book, The Disney Difference, shows how Disney accomplishes so much, often on a limited budget. We will learn ways we can use Disney-like methods to reach and retain donors. We may not take our planned giving donors to the park, but we can give them a Disney-like "wow" in everything we do. At the end of this session attendees will be inspired to go out and implement new ideas and creative concepts immediately to make a difference for themselves, their donors and their organizations.

  • One of the best sessions I have ever attended at the national conference. He is very encouraging and really makes you think and want to reevaluate your perspective on a number of issues
  • This was a great session. I learned so much about Disney and applying their customer service model to nonprofit and philanthropic work is an interesting concept. Lots of great take-aways.
  • I confess, I have never had an interest in attending a Disney theme park but now I want to to observe their service to their customers--great history.  I look forward to sharing  your perspectives with my colleagues.  I work in a high volume work environment and would appreciate the speaker's perspective of how to keep customer service/experience a priority for our nonprofits in an environment that is focused on "return" and dollars in the door.

Wayne Olson

gift planning officer, intermountain healthcare

Wayne Olson is the Gift Planning Officer for Intermountain Healthcare in Salt Lake City, Utah. Prior to that, he was president of Wayne Olson Consulting LLC, where he advised corporations and charities on fundraising, sales, customer service and building stronger relationships with customers and constituents. He is a leading expert on planned giving and donor relations. He is an attorney with more than 20 years experience in the nonprofit sector and has worked with donors on tens of millions of dollars in donations and helped countless nonprofits build effective and dynamic fundraising and planned giving programs. Wayne is a sought-after trainer, consultant and speaker on motivation, customer service and leadership. In 2014 Fundraising Success Magazine honored him with “The Most Inspirational Speaker of the Year” award. Wayne is the author of seven books including Fundraising for Nonprofit Board Members, The Disney Difference, How to Give a Great Speech or Presentation, Big Gifts, Small Effort, and Think Like a Donor, Engage and Connect – Communicate to Change Your World, and Future-Proof your Legacy.

Group webinars are intended for CGP affiliated councils or groups of up to 30 individuals.


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Tuesday, July 26, 2022 - 13:00