Grandparents are on Facebook: Social Media's Impact on Planned Giving

Michael Hutney, Steve Maughan and Cara Holland
Nonprofits have more communication tools to engage with their planned giving donors than ever before. Since Apple's  launch of the ipad in 2011, seniors are more engaged than ever in social media. Did you know...the average person on Facebook is a 63 year old female? This presentation will showcase how the Humane Society of the United States successful integrates social media into its planned giving marketing program. The case study will demonstrate to the audience  the immediate and positive impacts in gift expectancies, planned giving leads and new donor acquisition. Attendees will be provided with immediate steps on how to integrate social media into their marketing practices.
Learning Objectives:
1. Attendees will learn about the current social media landscape and best uses for different social networks. 
2. Attendees will learn how social media can be leveraged to promote gift planning and the best practices to do so. 
3. Attendees will learn how to plan and implement their own social media strategy...based on a case study by the Humane Society.
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit
Conference Year: 
NCPP 2017
Purchase Type: 
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