Related CGP Standards
Donor-Centric Engagement and Management | Standard 12
The nonprofit has a compelling, urgent, visionary case for donor near-term and long-term organizational support.
Maybe you need to refine your case for support and hire people who strongly believe in it. NSGPS offers model case statements and tools to guide the process of strengthening your case.
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Donor-Centric Engagement and Management | Standard 13
All donors and prospects are offered timely, accurate gift planning information to ethically maximize the donor’s charitable impact and personal benefit.
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Donor-Centric Engagement and Management | Standard 14
The nonprofit has a robust, well-executed stewardship plan across all lines of fundraising focused on engaging donors in a meaningful way, building long-term donor relationships and maintaining a high donor retention rate.
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Donor-Centric Engagement and Management | Standard 15
The nonprofit integrates gift planning messaging in all its marketing, and all marketing and messaging position donors as partners/investors in mission and clearly acknowledges the donor’s role in the nonprofit’s mission success.
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Donor-Centric Engagement and Management | Standard 16
The nonprofit has a donor-centric culture that meets the needs of each donor.
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