Comprehensive Donor Relations: Moving Beyond Acknowledgements and Stewardship, Tools to Drive Major and Planned Gifts
Kate McDonnell and Gordon Smith
This presentation highlights best practices of donor relations programs across the country. Research on donor relations programs at leading healthcare institutions will be presented and National Jewish Health in Denver, CO will be used as a case study. Participants will learn that donor relations is much more than acknowledgements and stewardship, and how to build a successful program that leads to more gifts.
Learning Objectives:
1. A good understanding of the "best practices" in Donor Relations
2. A familiarity with the size and shape of Donor Relations programs at many of the top non-profit hospitals in the country
3. A chance to compare your organization to others and see how you stack up
CFRE: Approved for 1 point
CAP: Approved for 1 PACE credit