Marketing and Communications

The Coming Gift Boom and The Art of Integrated Marketing

Andrew Ragone

FRIDAY, OCTOBER 19, 11:30 A.M. – 12:30 P.M.

Foundational

With the coming Boomer wealth transference, an estimated $1 trillionwill be contributed to charitable organizations over the next 20 years. Is your organization positioned to capture its share of that $1 trillion? With the right marketing strategies in place, you can be. This session will help you 1) identify the trends of the coming wealth transference, and 2) develop an integrated marketing strategy for capturing your share.

Learning Objectives

  1. Identify the coming wealth transference of the Boomer Generation and how your organization should plan to capture its share
  2. Implement a step-by-step marketing strategy to develop a donor pipeline
  3. Convert your marketing efforts into donor relationships

 

CFRE: Approved for 1 point

CAP: Approved for 1 hour CE Credit

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Andrew Ragone

INTEGRATED MARKETING REPRESENTATIVE, CRESCENDO INTERACTIVE

Andy comes to us with a diverse executive and digital-marketing background in the nonprofit arena. Having worked in three larger church environments over the past 20+ years, Andy has appreciated the challenges of a growing organization, including staff and cultural development, fund raising campaigns, volunteer coordination and marketing systems. Andy brings a big-picture perspective to how vision and fund development work hand in hand.