ABC's of Major and Planned Gift Portfolio Management

As fundraisers we work in a world of endless tasks, opportunities and goals, where constant re-prioritization of how you focus your time and energy is essential. In this reality, a priority based prospect portfolio is your key to major and planned gift fundraising success. In this session you will learn to prioritize your portfolio of donors, prospects and suspects and develop specific strategies and/or collective messaging plans for each audience segment. Using a case study based on a portfolio building exercise for the Community Foundation of Southern Indiana, the presenters will discuss creation implementation of a portfolio and lessons learned. See session 11. 

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