In February 2020, Bobby Collier celebrates his twentieth anniversary at American Cancer Society. He began his career as a Director, Estate & Gift Planning in the New Orleans office, eventually covering the states of Louisiana, Mississippi & Arkansas. In 2002 he was named the Top Performer in the Planned Giving Business Unit. 

In December 2003, Bobby became Vice President of Region 1 of PGBU.  His responsibilities at that time were to manage the planned giving team covering the 12 states of Mid-South and South Atlantic Divisions.  In the Spring of 2004, Bobby and his family relocated to Birmingham AL.  Over the years, his territory has grown to cover 18 states. His 13 planned giving directors touch 5 of the 6 ACS Regions. His team has averaged documenting $30 million in New Expectant Planned Gifts per year, building the pipeline, that ultimately feeds the Probate/Legacy Income, now one of the leading sources of income annually at American Cancer Society.

In 2019, while still managing his team of planned giving directors, he also became the lead liaison between the Planned Giving Department and our Probate & Trust Management Department & Finance.

Bobby has over 26 years of Planned Giving / Development experience.  He was President of the Greater New Orleans Council of the National Committee on Planned Giving, in 2004. And in 2018, served as President of the Alabama Association of Charitable Gift Planners, where he still serves on the board.

Bobby is extremely honored and excited to take on the role of Senior Vice President – Planned Giving.  He wants to continue the legacy that started 20 years ago, with the creation of the Planned Giving Business Unit, which its’s revenue is now averaging 20 percent of the overall ACS Annual Revenue.  He and his wife Leigh celebrated their thirtieth anniversary in August 2021. Their son, Cameron Bryant, is 17 years old and starting to look at colleges. In his free time, Bobby loves spending time with his 3 Cavalier King Charles Spaniels and of course, you can always find him fulfilling his obsession, playing golf!

Board Members
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