Creating the Philanthropic Experience


Tuesday, April 25, 2017

1:00 to 2:00 p.m. Eastern time

Why would a person ever be more motivated by loss than gain? The relatively young academic field of behavioral economics offers some exciting research that explains how individuals make financial decisions, including some that seem counterintuitive. The findings can be applied by fundraisers in every discipline. In this session, we will explore the importance of a donor's experience and the role of reference points in the decision-making process.

  1.        See a step-by-step process to create a philanthropic experience for a donor.
  2.        Hear three applications of behavioral economics to donor cultivation.
  3.        Consider specific language to trigger a donor’s consideration to make a gift from assets.

Jay Steenhuysen is the founder of Steenhuysen Associates, Covenant Calls, and Gift Strategies. Widely recognized as a dynamic and inspiring consultant, coach, and major gifts/gift planning expert, Jay has more than 25 years of experience advising national and international nonprofit and charitable organizations including World Vision, The Nature Conservancy, World Wildlife Fund, AARP Foundation, Bethany Christian Services, and Technoserve. Prior to establishing his own firm, Jay served as Managing Director of Philanthropy Services at MyCFO, a financial services firm whose 300+ clients had an average net worth of $125 million.

A former National Association of Charitable Gift Planners board chair, Jay also co-chaired the committee responsible for developing CGP’s Leadership Institute. He holds a BA from Seattle Pacific University, an MA in theological studies from Gordon Conwell Theological Seminary, and an MBA from Pepperdine University.