U.S. News and World Report rates Arizona State University at the top of its list of Most Innovative National Universities. How does a culture of innovation impact the development program, and especially the effort raise planned gifts? Brian Nielson shares the ASU Foundation for a New American University’s progress using data to drive decisions about hiring staff, identifying prospects and messaging about planned gifts to a relatively young constituency. You’ll discover how national data establishes norms, and how your own data suggests what’s really normal for your gift planning program.