Gift planners from successful organizations have made some game-changing discoveries through marketing experiments. Find out what worked for them, but you don’t need copy their strategies. Patrick will show you how to run your own experiments, even with limited resources and a small audience. You’ll understand how to construct a test that reveals the language, images, campaign features and other variables that are most appealing to your own constituents. Apply what you’ve learned to email messaging, web copy, social media posts and even face-to-face conversations to get the best response to your marketing efforts.    

What you’ll learn

-    How to avoid common marketing mistakes by analyzing data from your own experiments
-    How to test marketing language to see what motivates your constituents to give
-    How to construct effective messaging campaigns on Facebook and other social media platforms