Title: How We Do It: Increasing Gifts of Noncash Assets


Date: December 15, 2020

Time: 1:00 - 2:00 p.m. EST

Research from Russell James shows that when organizations accept gifts of noncash assets, their total fundraising revenue increases dramatically. What does it take to add complex assets to the menu of options your donors have to support your cause? Gift planners from organizations that have successfully increased noncash fundraising share their experience and advice for raising donor awareness and shifting internal culture to embrace noncash gifts.

Our panelists will discuss

  • How to build the case for increasing annual, blended and planned gifts funded with noncash assets.
  • How to get fundraisers ready for discussions about noncash gifts.
  • How to help donors think beyond cash and understand their potential to make transformational gifts.

Group webinars are intended for CGP affiliated councils or groups of up to 30 individuals.



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