Getting Oriented

Stewarding Donors with Dementia

Jolene Hyppa Martin and Robert Hofmann

THURSDAY, OCTOBER 18, 11:30 A.M. – 12:30 P.M.


Do you believe you know the warning signs of dementia? Do you know how to effectively communicate with a faithful donor in a meaningful and ethical way? Too many of our aging donors are experiencing diminished mental capacities – especially the disease of dementia. This session will empower professional fundraisers to work with these donors by recognizing the signs of dementia and implementing communication strategies to steward faithful donors in meaningful and ethical ways.

More of our aging, yet faithful, donors are experiencing diminished mental capacities – especially the disease of dementia.

Learning Objectives

  1. Gain an understanding of dementia, its growth in the aging population of donors, and some of the typical warning signs that donors with dementia may exhibit.
  2. Anticipate and analyze the ethical dilemmas professional fundraisers and their institutions face with this vulnerable population.
  3. Learn 10 key communication strategies to use when stewarding donors with dementia.


CFRE: Approved for 1 point  

CFP: Approved for 1 point  

CAP: Approved for 1 hour CE Credit

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Jolene Hyppa Martin


Jolene Hyppa Martin, PhD, CCC-SLP, is a speech and language pathologist and faculty member at the University of Minnesota Duluth Department of Communication Sciences and Disorders. Dr Hyppa Martin earned her PhD in Speech-Language-Hearing Science from the University of Minnesota. Her areas of research interest include enhancing social participation for individuals with severe communication disorders, including individuals with dementia and those who communicate using augmentative and alternative communication.

Robert Hofmann


Since 2007 Robert Hofmann, MA, CFRE, has worked for the University of Minnesota Duluth (UMD) as Senior Development Officer raising more than $16M for student scholarships and programs. Before returning to his native Minnesota, Robert was appointed by RI Governor Carcieri to the Rhode Island Economic Monitoring Collaborative, and he served as a member of the RI Workforce Development/Education Council of the Greater Providence RI Chamber of Commerce. He is married to Kathleen and resides in Hermantown, MN.