The Summit

The Lost Cohort

Ruth Fitzgibbons

FRIDAY, OCTOBER 19, 11:30 A.M. – 12:30 P.M.

From the perspective of a long-time marketer, this session will examine why many brands have all but abandoned the Baby Boom generation—despite its size and disposable income—to chase after Millennials. Gift planners will find they have much to learn from a few companies that are waking up and starting the courtship anew, armed with a host of new tools and technology


CFRE: Approved for 1 point

CAP: Approved for 1 hour CE Credit

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Ruth Fitzgibbons

Principal - Public Relations & Cause Branding, The Richards Group

Ruth Fitzgibbons has spent two-and-a-half decades at The Richards Group, the largest independent branding agency in the U.S., which taught cows to urge America to “Eat Mor Chikin,” promised to “Leave the Light on for you” and has been “Making Cancer History” for 40+ years. As the Principal for Public Relations & Cause Branding, Ruth brings a wealth of experience thinking outside the box.