Planned Gift Tech

Don't Gamble Your Future: Best Practices for Endowments

Philip Purcell

thursday, October 19, 10:00 – 11:00 a.m.


This presentation will explain best practices on behalf of charitable endowments. After a brief history of endowments, including the evolution of the Uniform Prudent Management of Institutional Funds Act (UPMIFA), we will examine best practices for endowment investment policies, with attention to mission related investment, program related investment, socially responsible investment and ESG (environment, social, governance factors). In addition, best practices of endowment spending policies will be explored, including the standards of prudence, respecting generational equity and charging appropriate fees. We will consider models for endowment within an organization, a related foundation or at a community foundation. And finally we will turn our attention to successful strategies for fundraising for endowments, including opportunities for gift blending of outright and planned gifts, the use of matching gift incentives and creative applications such as a virtual endowment and mortgage endowment

Learning Objectives

  1. Discern the basic legal principles pertaining to endowments.
  2. Understand best practices for endowment management, modification, investment and spending.
  3. Learn successful strategies for endowment fundraising and stewardship.


CFRE: Approved for 1 point

CFP: Approved for 1 point  

CAP: Approved for 1 hour CE Credit

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Philip Purcell


Phil Purcell currently serves as Senior Counsel for Philanthropy on behalf of the Fellowship of Catholic University Students. Formerly, he was Vice President for Planned Giving and Endowment Stewardship at the Ball State University Foundation where he assisted with completion of a $200 million campaign of which $65 million in planned gifts were raised. Phil held prior position in gift planning for the Central Indiana Community Foundation, St. Vincent Hospital Foundation, and Rose-Hulman Institute of Technology. He is senior consultant for Heaton Smith Group providing charitable and estate planning services. Phil is a certified fundraising executive (CFRE). He is an attorney and member of the American and Indiana State Bar Associations.

Phil currently serves as a volunteer on the Tax Exempt Organization Advisory Council for the Internal Revenue Service (Great Lakes States region) and Vice Chair of the Legislation Committee of the American Bar Association’s Charitable Group. He teaches courses on Law and Philanthropy, Nonprofit Organization Law and Planned Giving as adjunct faculty for the Indiana University Maurer School of Law and Indiana University Lilly School of Philanthropy and Fundraising School. Phil has served on the board of directors for the National Association of Charitable Gift Planners (Secretary), Planned Giving Group of Indiana (President) and Association of Fundraising Professionals Indiana Chapter (President). Phil serves on the Editorial Advisory Board for Planned Giving Today.Phil received his B.A. degree from Wabash College in 1981 (magna cum laude) and his J.D. and M.P.A. degrees (with honors) from Indiana University in 1985.